The Marketing Mix 4P’s and 7P’s Explained

The marketing of services or products has been evolving. In the marketing of products, business people focus on fulfilling the wants and needs of their target population. In the service industries, they focus on developing good relationships with their customers with an aim of winning their trust.



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ACN or ABN First?

A lot of confusion exists between ABN and CAN number. The two are different business numbers that Australian Government entities issue to business owners. The CAN stands for Australian Company Number while the ABN stands for Australian Business Number. Some people think that the two stand for the same thing and cannot explain the difference between the two.



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